Study the most popular method of performance-based advertising.
The importance of search engine optimization for a modern company.
Successful strategies of social media marketing for brands.
Affiliate Marketing is the most widespread method of Performance Marketing as well as the most "original" version of it. The term Affiliate Marketing essentially describes the business agreement between an Advertiser (or Merchant) and an Affiliate (or Publisher).
Pay per Click Advertising is defined as the advertising model in which advertisers pay only when someone clicks on an ad. Using PPC campaigns is an effective way to target specific keyword categories, creating productive traffic to the advertiser's website.
Search engines are one of the most popular destinations of modern people, whether they are looking for information, for services or material goods. Therefore a place among the top search results is valuable for the successful online presence of every company.
The use of social media as an advertising medium, enables personalization of "brand" and also the ability to communicate with existing and potential customers with a more "social" and simultaneously relaxed manner.